Privacy Policy

HUMBL Inc. (together with its affiliate companies - “HUMBL,” “we,” “our” or “us”) recognizes the importance of maintaining the security of personal data that we collect.

This Privacy Policy applies to HUMBL’s platform and services (the “Services”), and describes how we collect, store, use, and disclose the following types of information:

User, or Buyer Data relating to individuals who are either registered to the Services and use them to engage with Merchants or Sellers(defined below), purchase goods, or read reviews (“User”, “Buyer, “Users”, or “Buyers”);
Merchant, or Seller Data relating to merchants or sellers of NFTs that use the Services, either individually or as part of a business, to collect payments for their goods from Users or Buyers (“Merchant”, “Seller”, “Merchants” or “Sellers”);
Admins who, either individually or through one of our partners, facilitate the auctioning of items and collecting payments for items , either on our platform or via a third party platform hosted on our website (“Partner”);
Website Visitor, CRM & Prospects Data relating to visitors of our website, participants at our events, partners, investors and any prospective partner or investor, User or Merchant who visits or otherwise interacts with any of our websites, mobile application, online ads and content, emails or other communications under our control (“Sites”); and
Communication Data in relation to our Services.

Specifically, this Privacy Policy describes our practices regarding –

  1. Data Collection
  2. Data Uses
  3. Data Location & Retention
  4. Data Sharing
  5. Cookies & Tracking Technologies
  6. Communications
  7. Data Security
  8. Data Subject Rights
  9. Controller/Processor
  10. Additional Notice & Contact Details


If you are our User, Merchant, visitor, partner, investor or prospect (“you”) - please read this Privacy Policy carefully and make sure that you fully understand and agree to it.

You are not legally required to provide us with any personal data, and may do so (or avoid doing so) at your own discretion. If you do not wish to provide us with your personal data, or to have it processed by us or any of our Service Providers (defined in Section 4) as described below, please refrain from accessing, using or registering for our Services. If you are using the Services on behalf of a Merchant that is using the Services, we suggest that you contact the Merchant’s account administrator with any questions about the Service. You should also let the Merchant’s account administrator know if you do not want to be registered to the Services.

1. Data Collection

(i) User, or Buyer Data: Our Services enable Users and Merchants, or Buyers and Sellers to connect with each other more easily and to purchase or sell goods and services. HUMBL collects the following types of personal data relating to such individual Users and Buyers –

Profile information (name, e-mail address, mobile phone number, location – city and country, saved addresses, picture and hashed password, crypto wallet information); Transaction details (digital and/or physical goods and services ordered or searched for, credit card details, bids relating to the sale of NFTs, wallet ID number for the crypto wallet, invoices and transaction history, GPS or mobile device location, additional details provided by the User with respect to their orders or searches, and any other information Users provide voluntarily);
Usage information (connectivity, technical and aggregated usage data and activity logs, log-in and log-out time, user agent, IP addresses, device and mobile app data [like type, OS, device ID, app version, browser version, locale, time-zone and language settings used], session recordings and analytics, and the cookies and pixels installed or utilized on their device);Ratings and feedbacks (as submitted by the Buyer or User regarding Merchants or Sellers including chats, reviews and any other data submitted);

(ii) Merchant, or Seller Data: if you wish to use our Services as a Merchant – either independently or as part of a business account – or as a Seller you will need to open a User account before joining as a Merchant or a Seller. In such cases, we will collect the same type of information as the User or Buyer Data, and also the following types of personal data relating to Merchants and Sellers –

Business account information (as applicable: company name, address, phone number industry and opening hours); Banking information (as applicable: bank account details such as the name of the account holder, email address, date of birth, residence address, phone number, social security number [for U.S. residents] or other identifiable personal number [for non-US residents], routing number, recipient account number and any related information).

(iii) Admin Data: if you are an Admin facilitating the auctioning of NFTs, we will also collect the following types of personal data -

User Profile information (name, e-mail address, mobile phone number, location – city and country, saved addresses, picture and hashed password); Usage information (connectivity, technical and aggregated usage data and activity logs, log-in and log-out time, user agent, IP addresses, device and mobile app data [like type, OS, device ID, app version, browser version, locale, time-zone and language settings used], session recordings and analytics, and the cookies and pixels installed or utilized on their device);Ratings and feedbacks (as submitted by the Buyer or User regarding Merchants or Sellers including chats, reviews and any other data submitted);

(iv) Website Visitor, CRM & Prospect Data: We collect the following types of personal data concerning our website visitors, Users and Buyers, Merchants and Sellers, partners, investors and prospects –

Site usage information (connectivity, technical and aggregated usage data, such as User agent, IP addresses, device data (like type, OS, device ID, browser version, locale and language settings used), activity logs, session recordings, and the cookies and pixels installed or utilized on our Sites and/or their device);
Business account information (contact, contractual and billing details concerning our Merchants, which may also contain the details of their internal focal persons who directly engage with HUMBL on behalf of their organization, e.g., the account administrators, billing contacts and authorized signatories on behalf of the Merchant or partner; as well as details concerning their needs and preferences, as identified by us or recognized through our engagement with them);
Information concerning our prospects (contact and business details, our communications with such prospects (correspondences, call and video recordings, call transcripts, and analyses thereof), as well as any needs, preferences, attributes and insights relevant to our potential engagement)).

(v) Communications Data (with Users, Merchants, prospects etc.): We collect direct interactions and communications with us (including recordings and transcripts of your calls, emails, form submissions and chats with us, e.g. for customer service, user enablement, feedback, support and training purposes or otherwise through LinkedIn, Facebook or Twitter.

We collect such data either automatically, through your interaction with us or with our Sites or Services; or through third-party services, social media, analytics tools, events we organize or participate in, and other business initiatives.

To the extent that any of the above-mentioned data only pertains to a non-human entity (e.g., the phone number or bank account of a company or business), we will not regard it as “personal data” and this Privacy Policy does not apply to it.

2. Data Uses

We use personal data as necessary for the facilitation and performance of our Services; to comply with our legal and contractual obligations; and to support our legitimate interests in maintaining and improving our Services; providing customer service and technical support; and protecting and securing our Users, Merchants, partners, investors, ourselves, and our Services.

If you reside or are using the Services in a territory governed by privacy laws under which "consent" is the only or most appropriate legal basis for the processing of personal data (in general, or specifically with respect to the types of personal data you expect or elect to process or have processed by, or via the Services, e.g. ‘special categories’ under the GDPR), providing such personal data and using the Services, as well as your acceptance of our Terms and Conditions, our Acceptable Use Policy and this Privacy Policy will be deemed as your consent to the processing of your personal data for all purposes detailed in this Policy. If you wish to revoke such consent, please contact us at [email protected]

Specifically, we use personal data for the following purposes:

  1. To facilitate, operate, and provide our platform and Services;
  2. To authenticate the identity of our Users and Buyers, Merchants and Sellers, and to allow them to access and use our Services;
  3. To provide assistance and support to our Users and Buyers, Merchants and Sellers;
  4. To share your data with our Service Providers (as defined in Section 4);
  5. To gain a better understanding on how you use and interact with our Services, and how we could improve the User experience for you and others, and continue improving our products, offerings and the overall performance of our Services;
  6. To contact you with general or personalized service-related messages, as well as promotional messages that may be of specific interest to you (as further described in Section 6 below);
  7. To facilitate, sponsor and offer certain events, contests and promotions;
  8. To support and enhance our data security measures, including for the purposes of preventing and mitigating the risks of fraud, error or any illegal or prohibited activity;
  9. To create aggregated statistical data, inferred non-personal data or anonymized or pseudonymized data (rendered non-personal), which we or our business partners may use to provide and improve our respective services, or for any other purpose; and
  10. To comply with applicable laws and regulations.

We do not sell your personal information, including though not solely as defined under the California Consumer Privacy Act (CCPA).

3. Data Location & Retention

Data Location: Given the fact that HUMBL operates in many jurisdictions worldwide, your personal data may be maintained, processed and stored by us and our authorized Service Providers (defined below) in multiple locations, including in the United States, the EU and other jurisdictions, as reasonably necessary for the proper performance and delivery of our Services, or as may be required by law.

While privacy laws may vary between jurisdictions, HUMBL and its Service Providers are each committed to protect personal data in accordance with this Privacy Policy, reasonable and customary industry standards, and such appropriate lawful mechanisms and contractual terms requiring adequate data protection, regardless of any lesser legal requirements that may apply in the jurisdiction to which such data is transferred. For data transfers from the EU or UK we have entered into Standard Contractual Clauses. You can obtain a copy by contacting us as indicated in Section 10 below.

Data Retention: We will retain your personal data for as long as it is reasonably necessary for us to maintain and expand our relationship and provide you with our Services and offerings; in order to comply with our legal and contractual obligations; or to protect ourselves from any potential disputes (i.e. as required by laws applicable to financial solutions, log-keeping, records and bookkeeping, and in order to have proof and evidence concerning our relationship, should any legal issues arise following your discontinuance of use), all in accordance with our contractual terms and data retention policy.

Please note that except as required by applicable law or our specific agreements with you, we will not be obligated to retain your personal data for any particular period, and we are free to securely delete it or restrict access to it for any reason and at any time, with or without notice to you. If you have any questions about our data retention policy, please contact us by email at [email protected]

4. Data Sharing

Legal Compliance: In exceptional circumstances, we may disclose or allow government and law enforcement officials access to your personal data, in response to a subpoena, search warrant or court order (or similar requirement) and where such disclosure is necessary to comply with applicable laws and regulations. Such disclosure or access may occur if we believe in good faith that: (a) we are legally compelled to do so; (b) disclosure is appropriate in connection with efforts to investigate, prevent, or take action regarding actual or suspected illegal activity, fraud, or other wrongdoing; or (c) such disclosure is required to protect the security or integrity of our Services.

Service Providers: We engage selected third-party companies and individuals to perform services complementary to our own. Such Service Providers may provide hosting and server co-location services, communications and content delivery networks (CDNs), billing and payment processing services, data and cyber security services, fraud detection and prevention services, web and mobile analytics, e-mail, text messages and web/mobile notification distribution, monitoring and analytics services, data optimization and marketing services, social and advertising networks, content providers, e-mail, voicemails, support and customer relation management systems, call and session recording services, and our legal, financial and compliance advisors (collectively, “Service Providers“).

These Service Providers may have access to your personal data, depending on each of their specific roles and purposes in facilitating and enhancing our Services, and may only use it for such limited purposes as determined in our agreements with them. Should you decide to directly engage with any of HUMBL’s Service Providers, please note that such engagement is beyond the scope of the terms applicable to your engagement with HUMBL, including this Privacy Policy, and will therefore be covered by the Service Provider’s terms and policies.

Our Service Providers shall be deemed as ‘processors’ in circumstances where HUMBL assumes the role of ‘controller’; and where HUMBL acts as the ‘processor’ for our Merchant, the Service Provider shall be deemed our ‘sub-processor’, as further described in Section 9 below.

Third Party Websites and Services: Our Services may also include links to third-party websites, and integrations with third party services (such as Wyre). Such websites and third-party services, and any information you process, submit, transmit or otherwise use with such websites and third-party services, are governed by such third party’s terms and privacy practices and policies, and not by this Privacy Policy. We encourage you to carefully read the terms and privacy policies of such websites and third-party services.

Sharing Personal Data with our Merchants and their own Users: We may share your personal data with the Merchant owning the account to which you are subscribed as a User on behalf of such Merchant, including data and communications concerning your use of the Services or other interactions with us (but only in relation to that Merchant account). In such cases, sharing such data means that the account’s administrator(s) or other individuals that are part of the same Merchant account may access it on behalf of our Merchant, and will be able to monitor and review data such as orders, payments and collection of funds via our Services, as well as access any personal data that was submitted to the Services.

Sharing data between Users and Merchants: In order to provide our Services, we also share certain details about Users and Merchants with each other. This is required to connect between Users and Merchants based on preferences, location, or other parameters. For example, Users may search for specific goods or for Merchants in their proximity, after which they will be able to contact the relevant Merchant.

Sharing Personal Data with cryptocurrency exchanges: We may share your personal data with cryptocurrency exchanges if you purchase or sell cryptocurrency using our Services.

Sharing data between Buyers and Sellers of NFTs: In order to provide our Services, we also share certain details about Buyers and Sellers of NFTs with each other. This is required to facilitate the NFT marketplace, register bids for NFTs, enable Sellers to collect payment for NFTs purchased via the Services, and in order to connect between Buyer and Sellers based on preferences, location, or other parameters. For example, a Buyer may search for specific NFTs in relation to Sellers they follow, after which they will be able to contact the relevant Seller.

Protecting Rights and Safety: We may share your personal data with others if we believe in good faith that this will help protect the rights, property, or personal safety of HUMBL, any of our Users, partners or Merchants, or any members of the general public.

HUMBL Subsidiaries and Affiliated Companies: We may share personal data internally within our group of companies, for the purposes described in this Privacy Policy. In addition, should HUMBL or any of its subsidiaries or affiliates undergo any change in control or ownership, including by means of merger, acquisition or purchase of substantially all or part of its assets, your personal data may be shared with the parties involved in such an event. If we believe that such change in control might materially affect your personal data then stored with us, we will notify you of this event and the choices you may have via e-mail or prominent notice on our Services.

For the avoidance of doubt, HUMBL may share your personal data in additional manners, pursuant to your explicit approval, or if we are legally obligated to do so, or if we have successfully rendered such data non-personal and/or anonymous. We may transfer, share or otherwise use non-personal data at our sole discretion and without the need for further approval.

5. Cookies & Tracking Technologies

Cookies are packets of information sent to your web browser and then sent back by the browser each time it accesses the server that sent the cookie. Some cookies are removed when you close your browser session. These are the “Session Cookies.” Some last for longer periods and called “Persistent Cookies.” We use both types.

We use Persistent Cookies to remember your log-in details and make it easier for you to log-in the next time you access the Services. We may use this type of cookies and Session Cookies for additional purposes, to facilitate the use of the Services’ features and tools.

Every browser allows you to manage your cookies preferences. Please bear in mind that disabling cookies may complicate or even prevent you from using certain parts of features of the Services. However, the use of cookies may be subject to additional rules including your consent, as further explained in our Cookie Policy.

Please note that if you get a new computer or device, install a new browser, erase or otherwise alter your browser’s cookie file (including upgrading certain browsers), you may also clear the opt-out cookies installed once you opt-out, so an additional opt-out will be necessary to prevent additional tracking.

6. Communications

Service Communications: We may send you notifications (through any of the means available to us, including by email or SMS) of changes or updates to our Services, billing issues, service changes, etc. However, please note that you will not be able to opt-out of receiving certain service communications which are integral to the operation of our Services and your use thereof (like billing notices).

Promotional Communications: We may also notify you about new features, additional offerings, better ways to use the Services, events and special opportunities or any other information we think you will find valuable. We may provide such notices through any of the contact means available to us (e.g., phone, SMS, mobile notifications or e-mail), through the Services, or through our marketing campaigns on any other sites or platforms.

If you do not wish to receive such promotional communications, you may notify HUMBL at any time by contacting us at [email protected], or by following the “unsubscribe”, “stop”, “opt-out” or “change e-mail preferences” instructions contained in the promotional communications you receive.

7. Data Security

We and our hosting services implement systems, applications and procedures to secure your personal data, and to reduce the risks of theft, damage, loss of data, or unauthorized access or use of personal data. These measures are aimed to provide sound industry standard security. However, although we make efforts to protect your privacy, we cannot guarantee that the Services will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse.

8. Data Subject Rights

If you wish to exercise your rights under any applicable law, such as the EU General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), to request access to, and rectification or erasure of your personal data held with HUMBL, or to restrict or object to such personal data’s processing, or to port such personal data or to exercise the right to equal services and prices (each to the extent available to you under the laws which apply to you), please contact us at [email protected] If you are a GDPR-protected individual, you also have the right to lodge a complaint with the relevant supervisory authority in the EU or in the UK as applicable to you.

When you ask us to exercise any of your rights under this policy or applicable law, we may need to ask you to provide us certain credentials to make sure that you are who you claim you are, to avoid disclosure to you of personal data related to others and to ask you to provide further information to better understand the nature and scope of the data to which your request pertains. Such additional information will be then retained by us for legal purposes (e.g., as proof of the identity of the person submitting the request), in accordance with Section 3 above.

We may redact from the data which we will make available to you, any personal data or confidential information related to others.

9. Controller/Processor

Certain data protection laws and regulations, such as the GDPR or the CCPA, typically distinguish between two main roles for parties processing personal data: the “controller” (or the “business” under the CCPA), who determines the purposes and means of processing; and the “data processor” (or the “service provider” under the CCPA), who processes the data on behalf of the controller. Below we explain how these roles apply to our Services, to the extent that such laws and regulations apply.

HUMBL is the “controller” of personal data pertaining to its Users, Buyers, Merchants, Sellers, investors, visitors and prospects, and assumes the responsibilities of a controller (solely to the extent applicable under law), as set forth in this Privacy Policy. In such instances, our Service Providers processing such data will assume the role of “processor”.

HUMBL is the “processor” of registration and deregistration data pertaining to business Merchants’ User accounts (solely to the extent that such data is shared by our Merchant during the onboarding process). In such instances, our Merchant shall be deemed the “controller” of such data, and HUMBL will process such data on the Merchant’s behalf, as its “processor”, in accordance with its reasonable instructions, subject to this Privacy Policy, and the commercial and data processing agreements executed between HUMBL and such Merchants (as applicable). HUMBL’s Service Providers shall then act as designated sub-processors in these instances. HUMBL’s Merchant will be responsible for meeting any legal requirements applicable to controllers (such as obtaining their consent or establishing other legal basis for processing). In certain circumstances, when NFT auctions take place on a Partner's website, HUMBL will process Buyer and Seller data as a data processor on behalf of the Partner.

10. Additional Notices & Contact Details

Updates and Amendments: We may update and amend this Privacy Policy from time to time by posting an amended version on our applicable platforms. The amended version will be effective as of the date it is published. We will provide a 10-day prior notice if we believe any substantial changes are involved via any of the communication means available to us or via the Services. After such notice period, all amendments shall be deemed accepted by you.

External Links: While our Services may contain links to other websites or services, we are not responsible for their privacy practices. We encourage you to pay attention when you leave our Services for the website or application of such third parties, and to read the privacy policies of each and every website and service you visit. This Privacy Policy applies only to HUMBL’s Services. For example, one of our Services key integrations is with a third-party service provided by Stripe, which is responsible for executing and facilitating payments between Users and Merchants, and therefore we advise you to review Stripe’s privacy policy.

Our Services are not designed to attract children under the age of 16: We do not knowingly collect personal data from children and do not wish to do so. If we learn that a person under the age of 16 is using the Services, we will attempt to prohibit and block such use and will make our best efforts to promptly delete any personal data stored with us with regard to such child. If you believe that we might have any such data, please contact us by e-mail at [email protected]

Data Protection Officer: HUMBL has appointed a third-party vendor, PrivacyTeam, as our Data Protection Officer (DPO), for monitoring and advising on HUMBL's ongoing privacy compliance and serving as a point of contact on privacy matters for data subjects and supervisory authorities. If you have any comments or questions regarding our Privacy Policy, if you have any concerns regarding your privacy, or if you wish to make a complaint about how your personal data is being processed by HUMBL, please contact our DPO at [email protected]

EU / UK Representative: Dr. Andreas Mätzler of Prighter has been designated as HUMBL’s representative in the European Union and the United Kingdom for data protection matters. Inquiries regarding our EU & UK privacy practices may be sent by e-mail to [email protected] or by post as follows:

EU enquiries may be sent to: Prighter, Schellinggasse 3/10, Vienna 1010, Austria.

UK enquiries may be sent to: Prighter, Kemp House 160, City Road, EC1V 2NX, London, UK.

If you are a GDPR-protected individual, you also have the right to lodge a complaint with the relevant supervisory authority in the EU or in the UK as applicable to you.

Questions, concerns or complaints: If you have any comments or questions regarding our Privacy Policy, or if you have any concerns regarding your personal data held with us, please contact us at: [email protected]


Last updated: September 22, 2021